The NFL pulled back the curtain on its brand-new Rivalry uniforms Thursday. Teams from the AFC East and NFC West will be the first to sport these limited-edition kits, each slated to debut during a home clash against a divisional foe.
The NFL, in partnership with Nike, pulled the curtain back on Thursday to reveal the first wave of 2025 Rivalries uniforms, a fresh initiative blending tradition with modern design. The program, introduced earlier this year, aims to spotlight the rich histories of select franchises while strengthening the bond between players, teams, and their fanbases.
This opening set features eight clubs from the AFC East and NFC West, each receiving a one-of-a-kind Rivalries look that will make its on-field debut during a marquee home matchup against a divisional foe.
Every design is steeped in the identity and heritage of its city, weaving in local culture and iconic traditions to create uniforms that are more than just game-day attire—they're a bold statement of community pride.
Nike's approach goes beyond aesthetics, offering both athletes and supporters a way to connect on a deeper level, turning each Rivalries jersey into a shared emblem of loyalty, legacy, and competitive fire.
Buy 2025-26 NFL Rivalry kits at NikeShop now
GOAL breaks down the fresh looks hitting the gridiron, highlighting which NFL heavyweights will don their new uniforms and the exact moments fans can expect to see them during the 2025-26 campaign.
Cardinals, NikeArizona Cardinals | Sept. 25 vs Seattle Seahawks
Dubbed “Built to Last,” this rugged, sandstorm-themed kit leans into earthy shades and striking stripe patterns, giving it a weathered, battle-tested vibe.
Fans will get their first glimpse of the sand-scorched design on September 25, when it makes its home debut against the Seahawks.
Miami Dolphins | Sept. 29 vs New York Jets
Miami is set to break out its fresh threads in Week 4 under the primetime lights of Monday Night Football on September 29, when they square off with the New York Jets.
The design, dubbed “Dark Waters,” trades the team’s classic palette for a bold deep navy base, accented by sharp aqua and orange highlights with an inverted logo that gives the look a striking, modern edge.
Bills, NikeBuffalo Bills | Oct. 5 vs New England PatriotsBuy 2025-26 Bills Rivalry kits at NikeShop now
Buffalo rolled out its icy new “Cold Front” look with an all-white uniform set paired with a matching lid, accented by frosty blue and silver detailing. Quarterback Josh Allen headlined the reveal, posing with a snow-dusted football that drove the theme home perfectly.
The jersey stands out with a cracked-ice texture across the shoulders, highlighted by a reflective chrome buffalo logo in a sleek low-poly style. Even the inside collar carries a weathered, battle-worn finish—symbolizing the grit and grind of playing through Buffalo’s brutal elements.
49ers, NikeSan Francisco 49ers | Jan. 4 vs Seattle Seahawks
The 49ers have given their old all-black look a fresh makeover. The original version, first rolled out in 2015, was widely panned by fans and quickly shelved after 2017.
This time around, the design carries a sharper edge. The traditional gold helmet has been swapped out for a sleek black one, while the jersey numbers now feature a saloon-style font with gold shadowing—a huge upgrade from the plain red block numbers of the past. Back then, the lack of gold made the set look more like something the Cardinals would wear, but the new touches bring the uniforms much closer to San Francisco's identity.